The streets of Santacruz were buzzing this week as British YouTuber, rapper, and entrepreneur KSI (JJ Olatunji) made a surprise appearance at the flagship atelier of luxury menswear designers Sarah & Sandeep.
Currently in India for an extended tour to explore creative collaborations and engage with his massive Indian fanbase, the global digital icon took a moment to dive into the world of Indian bespoke tailoring. Known for his eclectic and bold fashion sense, KSI’s visit to the studio highlights a growing trend of international stars looking toward Indian designers for sophisticated, modern silhouettes.
Why Sarah & Sandeep?
The choice of venue was no accident. Sarah & Sandeep are renowned for:
Minimalistic Luxury: A design language that blends geometric precision with fluid tailoring.
Global Appeal: Their studio has become a favorite for international athletes and Bollywood A-listers alike.
Bespoke Mastery: KSI was reportedly seen exploring the atelier’s “Design & Tailoring” departments, where skilled artisans craft garments by hand.
Defining a Milestone Year
During his stop, KSI hinted at his excitement for the creative energy in India. With a massive fan meetup scheduled for January 10 in Delhi and upcoming collaborations with local creators like Samay Raina and CarryMinati, this sartorial pitstop marks the beginning of what he calls a “milestone year.”
Whether he was getting measured for a custom tuxedo or exploring the brand’s signature “Triunity” wedding wear, one thing is certain: KSI is bringing a new level of global spotlight to the Indian fashion scene.
